ABUNDANT 品牌和包装设计

Categories: Brand Identity / Packaging / Watercolor
Art Director: Bryan Satalino
Photography: Austen Hart

Philabundance is a non-profit organization that dedicates to ending hunger and food insecurity in Philadelphia. These products are sold to the average consumers by a high-end grocer. The profits used from these goods goes towards helping collect “ugly food” (perishables that are still good, but are destined to be waste) and distribute to the hungry.

I had the pleasure of partnering with Philabundance to help rebrand their food products—dill pickle, yogurt, dried fruit and cheese. I named it Abundant to show plenty of food goes around the hungry and created “Thoughtfully Made” as a slogan that represents the high quality of their products.

Philabundance是一家美国费城的非营利性质的食品企业，它的宗旨是消除饥饿和保证食品安全。他们会将一部分产品销售给普通或者高收入家庭，然后将这份盈利额用于帮助低收入家庭和一些无家可归者，给他们发放免费的食物。

这个项目是跟他们合作，为他们的四种产品（腌黄瓜、酸奶、干果、芝士）做一套完整的品牌视觉设计，如重起企业名称、标志设计、标准字体、标准色、产品包装设计和一套VI手册。我将这个品牌起名为Abundant，意为食物充足，可以帮到所有需要帮助的人，并且想了 “Thoughtfully Made” （精心制作）作为广告语，代表他们高质量的生产能力。